We laughed almost the entire time. It was so much fun.


I had the pleasure of working with an aspiring personal trainer who wanted to kick off her brand with a fun photoshoot. Luckily for us, she is a member of the Lake Michigan Yaht Club in New Buffalo, MI which gave us access to their beautiful private beach. It's always good to consider your resources and what you might have access to that the general public does not. We were able to get great beach photos without all of the crowded beach woes.


With every branding photoshoot, it is important to have a few keywords of focus that embody the message you want to convey to your target audience. Some keywords I focused on while shooting and guiding her posing were: fun, relatable, health, confidence, and strength.


Let's see how those keywords translated to amazing branding photos...


Woman in athletic wear exercising with dumbbells on beach during sunset.
Fitness enthusiast performs lateral raises with dumbbells during outdoor beach workout in athletic wear.
Woman exercising with dumbbells on beach in black and white photography.
Athletic woman in workout attire poses with dumbbells during beach fitness session.
Woman in activewear exercises with dumbbells during beach workout in monochrome.
Woman in athletic wear smiling while holding kettlebell during beach workout.
Happy fitness enthusiast in purple leggings exercises with kettlebell on sandy beach.
Joyful woman in workout gear holds kettlebell during beach exercise session.
Woman performs kettlebell exercise on beach with bright sky background.
Athletic figure performs overhead kettlebell press on beach in black and white photo.
Energetic fitness enthusiast exercises with kettlebell against cloudy beach backdrop.
A woman in athletic wear stretches her arms during an outdoor workout against a cloudy sky.
Athletic woman in white sports bra and purple leggings stretches with arms raised on a beach.
A black and white photo of a woman stretching in workout attire on a beach.
Woman in workout clothing smiles joyfully while posing outdoors on a cloudy day.