We laughed almost the entire time. It was so much fun.


I had the pleasure of working with an aspiring personal trainer who wanted to kick off her brand with a fun photoshoot. Luckily for us, she is a member of the Lake Michigan Yaht Club in New Buffalo, MI which gave us access to their beautiful private beach. It's always good to consider your resources and what you might have access to that the general public does not. We were able to get great beach photos without all of the crowded beach woes.


With every branding photoshoot, it is important to have a few keywords of focus that embody the message you want to convey to your target audience. Some keywords I focused on while shooting and guiding her posing were: fun, relatable, health, confidence, and strength.


Let's see how those keywords translated to amazing branding photos...


 

Woman in athletic wear exercising with dumbbells on beach during sunset.
Fitness enthusiast performs lateral raises with dumbbells during outdoor beach workout in athletic wear.
Woman exercising with dumbbells on beach in black and white photography.
Athletic woman in workout attire poses with dumbbells during beach fitness session.
Woman in activewear exercises with dumbbells during beach workout in monochrome.
Woman in athletic wear smiling while holding kettlebell during beach workout.
Happy fitness enthusiast in purple leggings exercises with kettlebell on sandy beach.
Joyful woman in workout gear holds kettlebell during beach exercise session.
Woman performs kettlebell exercise on beach with bright sky background.
Athletic figure performs overhead kettlebell press on beach in black and white photo.
Energetic fitness enthusiast exercises with kettlebell against cloudy beach backdrop.
A woman in athletic wear stretches her arms during an outdoor workout against a cloudy sky.
Athletic woman in white sports bra and purple leggings stretches with arms raised on a beach.
A black and white photo of a woman stretching in workout attire on a beach.
Woman in workout clothing smiles joyfully while posing outdoors on a cloudy day.
Woman in purple leggings and white sports bra sits on sandy beach during fitness photoshoot.
Athletic woman in white sports bra stretches her arm up during beach workout.
Woman in purple leggings and white top sits casually on sandy beach during fitness shoot.
Woman in athletic wear poses against coastal background during fitness photoshoot.
Black and white portrait of woman in athletic wear against natural backdrop.
Woman in workout attire poses on concrete ledge near coastal waterfront.
Fitness model in black and white wearing white crop top and leggings poses on beach.
Athletic woman in purple workout attire smiling while sitting on sandy beach.
Woman in purple athletic wear and white sneakers sits on beach with ocean view.
Fitness model in white sports bra and purple leggings poses on sandy beach.
Athletic woman in workout clothes sits on beach with ocean and rocks in background.
Woman in purple athletic wear smiles while sitting on beach during sunset.
Athletic woman in purple workout set doing plank pose on coastal rocks.
Woman in athletic wear stands on rocky outcrop overlooking ocean waves.
Black and white photo of woman in athletic wear standing by ocean waves.
Silhouette of woman in workout clothes standing on rocks by ocean at sunset.
Athletic woman in white sports bra and purple leggings bending forward during outdoor workout session.
Woman in workout attire looking over shoulder against ocean backdrop during sunset.
Woman with flowing hair wearing white athletic top looking down with natural smile.
Black and white portrait of woman in athletic wear with windswept hair.
Woman enjoying snack while sitting on coastal rocks during sunset.
Black and white portrait of woman relaxing on beach rocks.
Woman enjoying healthy smoothie and fruit bowl on beach in olive cardigan.
Woman in swimwear and cardigan standing on rocky beach with waves crashing.
Woman enjoying smoothie and fresh fruit bowl on sandy beach.
Woman in white swimwear and olive cardigan posing by ocean waves.
Woman in white bikini poses in turquoise ocean waves during a beach photoshoot.
Black and white photo of woman walking on sandy beach path in flowing dress.
Woman wearing green cardigan laughs joyfully while posing on rocky beachside.
Woman in flowing dress poses near lighthouse on sandy coastal path in black and white photo.
Woman in white swimwear and green jacket poses outdoors with natural smile.
Woman in white swimwear and green coverup relaxes on sandy hill with wildflowers.
Woman in beach attire smiles while sitting on sandy ground with flowering plants.
Woman in swimwear and green jacket reclines on sandy ground surrounded by summer vegetation.